{"id":1351688,"date":"2023-04-14T13:31:19","date_gmt":"2023-04-14T11:31:19","guid":{"rendered":"https:\/\/www.maddyness.com\/?page_id=1351688"},"modified":"2023-06-25T23:18:02","modified_gmt":"2023-06-25T21:18:02","slug":"pourquoi-maddyness","status":"publish","type":"page","link":"https:\/\/www.maddyness.com\/pourquoi-maddyness\/","title":{"rendered":"POURQUOI MADDYNESS ?"},"content":{"rendered":"<p style=\"text-align: left;\">Inspire\u0301s par le vent de folie qui soufflait sur l'entrepreneuriat en France autant que sur l'entrepreneur ou l'entrepreneuse qui, face a\u0300 l'incertitude, agit, avance, construit, nous cherchions un nom qui serait un e\u0301cho a\u0300 l'aventure, au de\u0301fi.<\/p>\n<p style=\"text-align: left;\">Mad (inspire\u0301 du <a href=\"https:\/\/www.madmagazine.com\/issues\" target=\"_blank\" rel=\"noopener\">magazine satirique ame\u0301ricain<\/a>) nous plaisait beaucoup - tout autant que Madness (<a href=\"https:\/\/www.youtube.com\/watch?v=KwIe_sjKeAY&amp;ab_channel=Madness\" target=\"_blank\" rel=\"noopener\">dont la musique re\u0301sonne encore parfois<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Mais... les deux marques e\u0301taient de\u0301ja\u0300 prises et portaient avec elles un univers unique et identifie\u0301. Nous nous sommes alors retrouve\u0301s face a\u0300 un dilemme, devions-nous choisir un nom classique (\"Startup Magazine\", \"L'economiste\", etc.) un peu fade et peu repre\u0301sentatif de notre mouvement ou tenter quelque chose d'un peu plus fou et cre\u0301e\u0301 de toutes pie\u0300ces ?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Nous avons cherche\u0301, pense\u0301 avoir trouve\u0301, ite\u0301re\u0301, cherche\u0301 de nouveau pour aboutir a\u0300 un nom dont la sonorite\u0301 nous plaisait, qui e\u0301tait a\u0300 la fois cre\u0301atif et international, et qui, avec l'ajout de ce \"DY\" qui ne veut absolument rien dire, transformait la folie startup en notre nom a\u0300 nous.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Au de\u0301part, la question de la signification de ce nom revenait souvent. Nos lectrices et lecteurs ne savaient ni comment l'e\u0301crire, ni comment le prononcer ou encore le comprendre, mais, par sa bizarrerie, il a su accrocher l'attention de centaines de milliers de personnes et s'ancrer vite, tre\u0300s vite, dans le paysage me\u0301diatique franc\u0327ais. Au fil des mois, les personnes qui nous interrogeaient a\u0300 son sujet se sont faites de plus en plus rares et Maddyness est devenu une marque, un mot dont on ne comprenait pas force\u0301ment le sens mais dont on connaissait ce qu'il d\u00e9signait.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Il faut e\u0302tre un peu fou pour entreprendre, pour penser qu'il est possible de faire bouger les lignes, pour vouloir changer le monde, et pour celles et ceux qui veulent tenter, qui veulent se jeter a\u0300 corps perdu dans cette aventure incroyable, Maddyness sera la\u0300 avec, toujours, la me\u0302me envie, la me\u0302me folie.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">from Maddy with love<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Louis &amp; Etienne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspire\u0301s par le vent de folie qui soufflait sur l'entrepreneuriat en France autant que sur l'entrepreneur ou l'entrepreneuse qui, face a\u0300 l'incertitude, agit, avance, construit, nous cherchions un nom qui serait un e\u0301cho a\u0300 l'aventure, au de\u0301fi. Mad (inspire\u0301 du magazine satirique ame\u0301ricain) nous plaisait beaucoup - tout autant que Madness (dont la musique re\u0301sonne [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"views\/why.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"poool":[],"class_list":["post-1351688","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>POURQUOI MADDYNESS ? - Maddyness<\/title>\n<meta name=\"description\" content=\"Inspire\u0301s par le vent de folie qui soufflait sur l&#039;entrepreneuriat en France autant que sur l&#039;entrepreneur ou l&#039;entrepreneuse qui, face a\u0300 l&#039;incertitude, agit, avance, construit, nous cherchions un nom qui serait un e\u0301cho a\u0300 l&#039;aventure, au de\u0301fi. 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