Opinion

Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
Opinion
14.11.2024
As businesses across the UK adapt to rapid technological advancements, electronic invoicing and artificial intelligence (AI) have emerged as pivotal tools in streamlining operations and enhancing efficiency. David Malan, Sales Director for DocuWare in the UK and Ireland, shares his insights on how these technologies are transforming the industry.
Opinion
25.09.2024
Ensuring your startup is up to date with the latest AI regulations is an essential task, but with the strict rulings comes upsides to be excited about – and they include cash savings.
Opinion
22.08.2024
It’s not us, it’s you: Why women don’t join Web3
"Welcome to our International Women's Day celebration!" the founder of Crypto Girls Club announced to the crowd. Women in Web3 had gathered from all over Berlin to celebrate the holiday and listen to panelists discuss the need for more diversity in tech.
THE + READ
How to use AI for budgeting and saving money: A complete guide
OPINION BY EVELYN JOHNSON
03.02.2024
How to use AI for budgeting and saving money : A complete guide
A growing number of businesses are utilising artificial intelligence, or AI, to aid with tasks like medical diagnosis and customer support. In the field of artificial intelligence, chatbots such as ChatGPT, Jasper, Bard, Bing Chat, and Pi have gained popularity. With the use of prompts and interaction, chatbots enable users to ask questions and get responses.
THE + RECENT
Unlocking the potential of Europe’s tech sector
Europe is facing a brewing crisis in its tech sector. Despite being home to world-class universities and a rich pool of talent, the continent has struggled to produce tech giants comparable to those in the United States and Asia.
Opinion by Thomas Rubens
02.12.2024
Unlocking the potential of Europe’s tech sector
Four reasons why the Spanish tech scene is only just getting started
Spain’s tech scene has experienced a remarkable surge in growth in recent years. The growing number of unicorns, funding rounds (both the number of said rounds and the amount of capital raised), and the levels of foreign investment are all trending in the right direction.
Opinion by Julio Martínez
28.11.2024
Four reasons why the Spanish tech scene is only just getting started
How regenerative products will shape the future of design and manufacturing
New Product Development (NPD) is a crucial driver of innovation and growth, helping companies remain competitive and adapt to changing consumer demands. From increasing market share to driving profitability, the role of NPD in business success is clear. At the same time, the importance of sustainability in business has become increasingly urgent as the climate crisis gains pace.
Opinion by Professor Chris Harrop OBE
26.11.2024
From ‘Do No Harm’ to ‘Make Things Better’: How Regenerative Products Will Shape the Future of Design and Manufacturing 26.11
People don’t care about your brand — and you need to change that
Depending on what time you got up today, you’ve seen between four and ten thousand ads. Let that sink in. TEN THOUSAND ADVERTS. How many of them can you remember? Exactly.
Opinion by Emily Jeffrey-Barrett
25.11.2024
People don’t care about your brand — and you need to change that

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